Working From Home Scams - Free Website SEO and Traffic For Beginners

White hat SEO/Traffic on your new or existing website with the least amount of effort in combination with the easiest-to-use free online resources, safe, this step-by-step guide will show you how to set up some good. Generic way of doing a specific SEO plan yourself, easy to implement, this article explains a simple. No history or elaborate explanations will be found here. This do-it-yourself quick-start guide will help beginning website owners set up their own SEO and increase their website traffic quickly and for free.

Let's begin:

FIND YOUR KEYWORDS 1.

Are you a local business/service or more global? A.

Local examples will be demoed with the following example business: I.

USA, wA, kung Fu's Karate School in Seattle. Mr.

Non-Local examples will be demoed with the following example business: Ii.

Susie Smith's Arts and Crafts Blog

What word phrase would you expect someone to type into a search engine (like Google) and have your website come up listed on the first page of results? Time to think like a potential customer. B.

He might also use a specific suburb of Seattle instead (like 'Redmond' or 'Duvall'). Kung Fu might use: 'Seattle Karate' or 'Seattle Martial Arts'. Mr, for example. Be sure to include geographic words, local businesses owners. I.

Or 'arts and crafts ideas', 'home decorations', might use: 'home arts and crafts', like Susie Smith, non-Local businesses owners. Ii.

000 a month, try to use more specific keyword phrases whose search volume is below 40. You probably won't make the first page of any search engine results, if it's too popular. The more competition you will probably have, wARNING: The more popular your keyword phrase is. Pay attention to LOCAL and GLOBAL search volumes that best represent your market. Use the Google AdWords Keyword Tool (adwords.google.com/select/KeywordToolExternal) to help you find the best keyword phrases for you. C.

Keep the list handy - you will use them later on in this article. Write them down in order of importance. Pick the TOP SIX best keyword phrases for you. D.

PUT IN YOUR WEBSITE TITLE 2.

Your title will go between these two tags. Find the HTML tags at the top of each of your HTML pages in the HEADER section. A.

See the example below how the words 'Seattle' and 'Home' are only used once but apply to other keyword phrases: Redundant words only need be used once here. Enter in your TOP THREE keyword phrases (in order) here separated by the 'pipe' character ( - ) and save it. B.

Kung Fu: Seattle Karate - Martial Arts - Self Defense 1) Mr.

2) Susie Smith: Home Arts And Crafts - Decorations- Ideas

PUT IN YOUR WEBSITE KEYWORDS and DESCRIPTION 3.

Your keywords and website description will go between these two tags respectively. For HTML Websites - Find the HTML tags and at the top of each of your HTML pages in the HEADER section. A.

For example: Here it's OK to have redundant words in your phrases. Separate each phrase with a comma. Type your SIX keyword phrases into the keyword section. B.

Etc, seattle self defense, seattle martial arts, kung Fu would type: Seattle karate. 1) Mr.

Etc, arts and crafts ideas, home decorations, 2) Susie Smith would type: home arts and crafts.

Otherwise it will look like you are 'keyword stuffing', be sure to do so in a way that is readable and natural-looking. Try and insert the TOP THREE keyword phrases into your description content. Type 3-5 sentences into your website description section that describe your business/service. D.

CREATING YOUR HOME PAGE (LANDING PAGE) CONTENT 4.

Insert them the following way: So don't do any more than what is listed here, you run the risk of getting penalized, if you insert more of your keyword phrases than what I recommend. Try and do so with the least amount of content you can. Insert your keyword phrase in a readable and natural-looking way to avoid looking like you are "keyword stuffing". Your top three keyword phrases should be included more than once. So we need to include your keyword phrases here in your content, your landing page is your most important page. Without diving too much into how to create an effective landing page design let's just focus on the SEO aspect of the landing page. A.

Your #1 Keyword Phrase - insert it in 4 different places. I.

Your #2 Keyword Phrase - insert it in 3 different places. Ii.

Your #3 Keyword Phrase - insert it in 2 different places. Iii.

And #6 Keyword Phrase - insert once, #5, your #4. Iv.

Here are some valid content ideas that will help you get your SEO keyword phrases in without overfilling your landing page with useless babble. You need some content for SEO purposes, but then again. New users to your website will leave (nobody really wants to read all that stuff), if you create too much content. It is a delicate balancing act. Content Ideas - You might find it hard to come up with enough content to insert your keyword phrases naturally. B.

Keep it simple. Don't go overboard, again. A general description of your business/products/services is useful to new visitors to your website as well as a great place to sprinkle in some SEO keyword phrases. You need to let them know right up front what you do and how you can help them with their needs, when someone first comes to your website. Write a brief description of what your business/service does. I.

Make the image a clickable anchor linking back to your landing page. Use the same phrase for both tags. Slap one of your keyword phrases in. Every image you insert into your content area allows for a TITLE and an ALT tag description. Insert a few images - Images are a great way to break up the monotony of large amounts of content as well as get a few keywords in. Ii.

Include too many and people will get bored and leave. Try not to go overboard on these. "Tweak" them slightly to include your keyword phrases (if your client/customer doesn't mind). Get a few from some of your clients/customers and add them to your landing page. Testimonials - Testimonials are great. Iii.

Make sure any changes you make are very subtle and don't alter the author's intended message. You might get some backlash from the writer, if you misquote an article. They are quotes after all. . . Be careful not to alter them too much. 'Tweak' them to accommodate some of your keyword phrases. Write in a few quotes from them into your content. Awards/Articles - Show off any awards and/or articles you may have about your business/service. Iv.

PUT KEYWORDS IN YOUR WEBSITE'S FOOTER 5.

These would be set up as three separate links pointing back to the landing page: remember, Here is the keyword phrase that our examples might put in their footer. So these links will be on all your pages, the footer is 'static' and will appear on every page, with most website builder tools. Just create three links in your website's footer using the TOP THREE keyword phrases to point back to your lading page, but to keep things simple, there are a thousand ways to implement internal links. A.

Kung Fu: Seattle Karate - Seattle Martial Arts - Seattle Self Defense 1) Mr.

2) Susie Smith: Home Arts And Crafts - Home Decorations- Arts And Crafts Ideas

ADDING YOUR WEBSITE TO FREE DIRECTORIES 6.

It's very good SEO points for you, if/when they do! . . But. They are so overloaded that it may take months before they list your website, unfortunately. THEN click on the 'Suggest URL' link at the top, be sure to drill down into the LOWEST category you think your website falls under. There is only one free directory that is worth submitting your URL to: DMOZ (dmoz.org/add.html). This article is about FREE SEO. But they are NOT free, some paid directories are worth it. Don't waste your time. Free directories are pretty much worthless. A.

EXTERNAL LINKS TO YOUR WEBSITE 7.

Be sure to use one of your TOP THREE keyword phrases as the link phrase that points to your website landing page. Ask them if you can put a link to your website on theirs, if you have any friends or acquaintances that have a quality website you trust. Links from other websites to your website is the best way to help with SEO. A.

It's best you just avoid trying something like this all together. SEO is a complex thing to learn and you probably don't have the time to master it. People will take advantage of you, because you are a newbie to SEO. You will probably hurt your SEO more than help it, if you go looking for websites you don't know to post your link on. DON'T GO LOOKING FOR LINK EXCHANGES WITH STRANGERS. Skip down to the next step. Then don't worry about it, if you don't know of anyone who has a website. B.

SOCIAL BOOKMARKING 8.

You might want to add their 'bookmark button' to your browser toolbar as well for future ease of use. You will need to create an account on each of these (if you do not have one already). We will only submit your website URL to 5 of the better ones, for the sake of simplicity. There are hundreds of social bookmarking websites. A.

Digg ( digg.com ) I.

Del.icio.us ( delicious.com ) Ii.

StumbleUpon ( stumbleupon.com ) Iii.

Reddit ( reddit.com ) Iv.

Propeller ( propeller.com ) V.

Submitting your website link to each of these will usually consists of providing the following information: Look for the 'submit link' or 'submit website' link/button once you are logged into each of these website. B.

URL - The 'www' address that people type in the address bar of their browser to get to your website. I.

Title - Your website's title. Ii.

You might want to use the same description you created earlier for your website's Description Meta Tag. Description - A brief description of your website. Iii.

It should tell you how to separate word phrases, look at the label on the form. Separated by a 'comma 'or a 'space', keywords - Use your SIX keyword phrases here. Iv.

JOIN LINKED-IN 9.

The better, the more professional you make your profile. Put as much valid information into your profile about your business/services as you can. Be sure to include a link to your website in your profile. Create an account with them (if you have not done so already). We are just going to join this one: Link-In ( linkedin.com ), but to make things simple, there are thousands of social/professional networking groups/forums you can join. A.

But he might also want to look for 'small business' groups. Kung Fu would probably search for 'karate' groups or 'martial arts' groups first. Mr, for example. Try and think beyond just what your business focuses on, when searching for groups. Then you can join some more then, if you feel you can handle more later. Let's just stick to around 5 groups, to begin with. Don't overdo it. Try and go with the ones that have the most relevance and/or members. There will probably be lots of groups to pick from. Look for other groups of people that have the same business interests as you and join their groups. This is what makes Linked-In such a great tool. Login and search for groups to join. B.

Be patient. It might take hours or days before you get accepted, once you request to join a group. Wait for your group invitation to be accepted. C.

You might want to join the same groups! Find out what groups they have joined. Tell them about your new website! This is a great way to find old friends and business acquaintances. You can search for people you know and send requests to them to join your network of contacts. Look for friends and associates to link to. D.

Kung Fu might post as his first discussion: Here is an example what Mr. Keep it to only a few sentences. Just don't go overboard on your intro. This is completely legit and a very acceptable thing to do. Then ask for a website review of your new website and post a link to it (be sure to include the 'http' at the beginning of your link - this will make it clickable). Go into the 'Discussions' page and add a discussion introducing yourself and what it is you do, as you get accepted into each group. Post an introduction of yourself to each group you get accepted to. E.

Introduction and Website Review

Title:

Thanks! . . . . Here is the link: http://. I just created my first website and would appreciate any feedback you could provide. I look forward to discussing martial arts and karate with everyone in the group. I have about 35 students and have been in business for about 14 years. WA, i own a small martial arts school in Seattle. Kung Fu and I just wanted to introduce myself. My name is Mr, post: Hello.

ANSWERS JOIN YAHOO! 10.

You will be answering people's questions that relate to your website/business. Answers ( answers.yahoo.com ) if you have not done so already. Join Yahoo! A.

Fill in each section of the advanced search as follows: Do an 'Advanced' search. B.

Make sure the 'Search for keyword match in' is set to 'Questions'. Keywords - Enter in keywords that relate to what your website/business is about. I.

Just select 'All', if you can't find a good category. Category - Pick the category that relates to what your website/business is about. Ii.

Filter - pick the one that fits your needs. Iii.

Question Status - select 'Open Questions - Best answer has not been chosen'. Iv.

Date Submitted - Set to 'Anytime'. V.

Keep modifying your keywords till you start getting results that you feel comfortable answering, if no results come back. Submit your search. C.

All answers are just opinions for the most part. ). Don't worry about having the perfect answer (or even the correct answer for that matter! This makes it 'clickable'. Make sure to include the 'http://' in your URL. Put the URL to your website here. ' textbox. There is a 'What's your source, in the form you fill out for the answer? Answer 5-10 questions. D.

WRITE AN ARTICLE 11.

Upload a professional looking photo of yourself if you feel comfortable doing so. Fill out all your PROFILE information. Join this website if you have not done so already. We will use just one: EzineArticles ( EzineArticles.com ), for the sake of simplicity. There are hundreds of article websites you can submit articles to. Article websites are a place where people provide information to others on how to do things. A.

Here is where you put links to your website and write a brief resource description about your website/company. Click on the 'Edit Author Resource Boxes', under the 'Profile Manager' menu, in your Profile admin page. B.

Watch the 'Learn How to Create the Perfect Resource Box' video on this page. I.

Include your TOP TWO keyword phrases (no more than this) that link back to your website sprinkled in with your Resource description. Ii.

I will use 'brackets' to indicate what keyword phrases would be converted to anchors linking back to their respective websites: in the following examples, You will have to write the links as ANCHOR CODE. Iii.

He has a 5th Degree Black Belt in Kung Fu. He has been in business teaching [Seattle Martial Arts] for over 14 years. Kung Fu's Martial Arts'. Kung Fu is owner of a [Seattle Karate] school called 'Mr. Kung Fu - Mr. Mr. 1.

Her website is an excellent resource for [Home Decoration] ideas as well as other arts and crafts. Susie Smith - Susie Smith is the owner of the [Home Arts And Crafts] website called 'Susie Smith's Online Crafts'. 2.

For example: Write something that relates to what your website/business is about. Articles are just people's opinions on how to do things, if not all, most. You don't need to be an expert to submit an article. It has to be at least 250 words long (that's not very long). Now write an article relating to your website/business. C.

Kung Fu might write about the 'Benefits of Martial Arts Training' or 'Top 5 Reasons to Get Your Children into Martial Arts'. Mr. I.

Susie Smith might write about 'Family Fun Making Homemade Christmas Ornaments' or 'Top 5 Craft Gift Ideas for Valentine's Day'. Ii.

Your links will be displayed in your 'Resources' section you completed earlier. Your article may not get published at all, they will be removed from your article content or even worse. DO NOT put links to your website in your Article content. D.

Be patient. It might be a few days before they approve it. Submit your article and wait. E.

CONVERT YOUR ARTICLE TO A BLOG POST 12.

Other users will need to find a blogging website to join. Many website builders have a Blog built into their websites. A.

So you go ahead and 'tweak' your content to include the TOP TWO keyword phrase as anchors linking back to your website landing page, here you have more flexibility creating links. Copy your article content and paste it into your first blog post. B.

MASS EMAIL EVERYONE 13.

Word of mouth sometimes does wonders. Ask them to send it to other friends and/or family members they know of that might be interested in it. Send out a mass email to everyone in your email address book(s) announcing the opening of your new website with a link to it. A.

AND WAIT rELAX, sIT BACK, DONE! 14.

Everything you just did could easily cost someone a few thousand dollars, depending upon which SEO company you might use. For FREE! . . You just did hundreds (if not thousands) of dollars worth of SEO work on your website. Be proud of yourself! Your website will be well recognized by ALL search engines and you will start to see traffic flowing in, if you did everything I listed here. Be patient and wait. It can take a few days for all of this info to get digested by search engines and users. A.

See the next section below on how to maintain your website's SEO. Everything you need to continue growing your SEO is already set up, lucky for you! You will need to continue doing some things, if you want your traffic to increase and grow. You cannot just do what I have listed here once and then be done with SEO forever. However, sEO is an ongoing exercise. B.

MAINTAINING YOUR WEBSITE'S SEO

FOLLOW UP ON ITEM #7 (EXTERNAL LINKS TO YOUR WEBSITE) 1.

Always be sure to use one of your TOP THREE keyword phrases as the text for the link to your website's landing page. Implement it ASAP, if a new opportunity arises where you can get a link to your website from one of them. Always keep an eye open for external link opportunities from other websites or web services you know and trust. A.

BLOG 2.

Make it look natural and not like you are 'keyword stuffing'. And place it near the top of the post, try and make it the only link in your post if you can. Make that ONE keyword phase an anchor linking back to your website's landing page. But not all of the time. . . Try and use the TOP THREE keywords most of the time. Work in ONE keyword phase of the SIX you created, in your blog posts. Make sure it relates to your website. Post things that thousands (if not millions) of people might relate to in your industry or that they might be interested in knowing. Write about broader subjects outside of your smaller website community. No less than once month, try to post a blog entry at least once a week if you can. Especially if your Blog is part of your website, blogging is the next best way to increase traffic and SEO to your website, outside of external links to your website. A.

SOCIAL BOOKMARK YOUR NEW BLOG POST 3.

Try using Social Marker ( socialmarker.com ) to submit your blog post URLs to 50+ social bookmarking websites, if you have more time to kill and want to expand your SEO. Do this for all 5 social bookmark websites listed above. Put in the link to your blog post, instead of putting in your website landing page as the URL. You should Social Bookmark it (see item #8 above), if your blog post is something that might interest others outside of your local network. A.

USE LINKED-IN TO POST LINKS BACK TO YOUR NEW BLOG POST 4.

Don't forget to add the 'http://' to the beginning of your link to make sure it is clickable, also. Then don't post it, if it is not. Make sure it is relevant to the group and something they might be interested in. Login to Linked-In (see item #9) and post a new discussion in each of the groups you joined telling people to check out your new blog post. A.

CONVERT YOUR NEW BLOG POST TO AN ARTICLE 5.

Use good judgment to figure out if you should submit your post as an article. Kung Fu wrote a blog post about 'How to prepare For a Karate Tournament' that would be something that would interest readers outside of his local community and he could post to an article website. If Mr, however. You would NOT want to post this as an article, kung Fu posted a blog post about his team winning a local tournament in Seattle. If Mr, for instance. Then don't submit it, if it is not. Be sure that it is relevant to something that people might want to read an article about, again. Login to your article website (see item #11) and submit your blog post to it. You will do just the opposite: Convert your new blog post to an article, instead of converting your article to a blog post. This is a flip on what you did for item #12. A.

ANSWERS' QUESTIONS. ANSWER MORE 'YAHOO! 6.

Be sure to always include the 'http://' at the beginning of the link to make it clickable. ' text area. Add a link back to your website's landing page in the 'What's your source? Once a week try to answer 5 - 10 Yahoo Questions (see Item #10 above). A.

PATIENCE AND PERSISTENCE 7.

I promise you, your website will thrive, if you keep it up! The hard part is being persistent and doing it as often as possible. The more successful you will be, the longer you do it! I assure you - you will be set within a year, if you do everything I have listed here at least once every two weeks (or more if you can). Patience and persistence will bring you a wealth of SEO and traffic. A.